My experience as a designer within the IT department and transitioning into the marketing team has nurtured invaluable skills I use in my daily tasks and projects. I’ve been given firsthand perspective on how my design choices affects the customer. Whether it be a choice in a software button placement or the image used in the promotional ad, it requires me to translate the needs of the customer into tangible designs quickly and accurately to their vision while maintaining our corporate’s brand identity.

I practice UX methodologies while balancing business requirements, end-user needs, and medium limitations. I find understanding the timeline of a product’s development lifecycle along with improving the functionality/aesthetics of a product are key factors in its success.

Not everyone will experience the final product in the same perspective; however it is my job to try make that experience as seamless as possible from one user to another.