Digital Social Media - Designing engaging, platform-ready graphics that build brand community
Short-Form Content Strategy
To diversify franchisee content beyond static images, I repurposed long-form YouTube videos into high-impact, "bitesize" ads. By adding clear tagline headers and optimizing for Instagram and Facebook, I provided a dynamic toolkit that increased social engagement and brand visibility.
Activity Sheets
To increase customer engagement with viewers, monthly activity sheets were posted on the company's social media page as a fun activity for students and a potential tool for educators. Once I was given with that month's activity outline, I had creative freedom on how I interpreted the sheet's layout and artwork.
Animated GIF Ads
Since some ad spaces have limited video support, I created lightweight animated GIFs for more visual appeal than static images. I optimized the layers, timeline, and composition to balance high-quality animation with a minimal file size.
