Digital Social Media
As a member of the marketing team I was given the opportunity to design unique digital assets to increase the company's and franchisee's social media presence.
Bitesize Social Videos
To provide franchisees with more diverse content other than photos on Instagram and Facebook, I trimmed snippets from our company's Youtube videos into bitesize ads with tagline headers.
Activity Sheets
To increase customer engagement with viewers, monthly activity sheets were posted on the company's social media page as a fun activity for students and a potential tool for educators. Once I was given with that month's activity outline, I had creative freedom on how I interpreted the sheet's layout and artwork.
Animated GIF Ads
Since some online ad spaces have limited video capabilities, we wanted to offer ads that were not as data extensive but still provided more visual appeal than static images. I experiemented with the digital GIF ad medium's layers, timeline, and composition while minimizing the file size.